Game On, JCDecaux Airport enters Alternate Reality
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players to go out and see the world around them while enjoying a truly social game.
On 11th November 2013, JCDecaux North America became part of the adventure by announcing their new U.S. Airports gaming partnership with Niantic Labs (Google), at John F. Kennedy and Los Angeles International Airports.
A total of 70 of JCDecaux’s airport digital units and charging stations at JFK and LAX were geocoded in the Ingress database and are integrated into the game as portals inviting the 113 million travellers per year, who come through the airports, to join the gaming experience.
To increase international travellers’ awareness of the game and of this brand new development, Google is also currently running a campaign on JCDecaux’s airport digital screens.