How much of an impression do adverts make on you at the airport? It’s probably more than you think, according to groundbreaking new research from JCDecaux Airport, in partnership with Spinview and Tobii Pro.
Sixteen years after Star Trek Enterprise, the iconic series is rebooting on TV with the new show Star Trek Discovery on CBS and Netflix. The story takes place ten years after the 1960s original TV show, and follows the adventures of the USS Discovery…
Even in Brazilian cities, the flu remains an important health issue. The Ministry of Health partnered with CC&P agency to remind people to get vaccinated against the flu in a light and joking way. The agency installed billboards equipped with sensors…
A new successful AR campaign for telecom provider A1, the second largest Slovenian mobile operator, was carried out on the capital’s bus shelters. For the A1 campaign whose tagline is “The beginning of something extraordinary!”, Europlakat d.o.o. the…
Augmented Reality and Virtual Reality have become established marketing tools for many brands across various categories. But what is best practice in building brand experience and interaction with VR & AR and why OOH’s active audiences are especially…
Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns.
The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity.
London-based company Future Cities Catapult created a prototype of an intelligent helmet equipped with a GPS and a transparent head-up display to improve biking experience using augmented reality.The head-up display that will eventually be elaborated…
"Departures NYC" aims at letting people find their way in the sometimes complicated New York bus network. This mobile app uses augmented reality to locate bus stops and display transit information in real time.By holding up their smartphone and simply…
As part of Montreal's 375th birthday celebrations, nonprofit historical society "Montréal en Histoires" created a mobile app to discover the city's rich past.Using augmented reality, it lets users take a dozen of virtual tours in the historic center of…
Willing to promote its flights between Europe and the United States, British Airways launched an innovative outdoor campaign using the Oculus Rift technology in the streets of Milan, Frankfurt and Paris.The airline company invited passers-by to wear an…
Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world.From a fully wrapped Shanghai metro station for H&M, to the fantastic and…
Here at JCDecaux OneWorld we all agree that Pepsi’s Augmented Reality (AR) campaign in a central London bus shelter was truly “Unbelievable”. Although not the first Outdoor advertising campaign to incorporate AR, it was certainly a game-changing execution…
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.The campaign voted best Innovate Campaign for June 2014 was an Augmented Reality campaign from AFA JCDecaux Denmark for the film…
Working together with JCDecaux and Total Immersion, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt.A week prior to the…
The emergence of digital and mobile technologies has given birth to numerous innovations in the field of signage in public spaces, allowing people to experience new ways to move around in cities and leading to the emergence of an "enhanced" urban mobility…
Founded in 2009 by Cap Digital and held every June in Paris, Futur en Seine is a festival aiming at promoting digital innovation in the Greater Paris area. Its numerous conferences and workshops enable high-tech companies, start-ups, designers and policy…
OBI is the biggest DIY retailer in Germany and one of their in-store services is a personalised paint-mixing system. Their creative agency Jung von Matt and WallDecaux worked together to develop a great interactive concept, on top of a nation-wide…
The growing use of Smartphones and the emergence of new technologies such as augmented reality have given birth to new ways of experiencing historic heritage. A revolution has occurred in the way tourists, commuters and urban dwellers can now access…