Augmented Reality and Virtual Reality have become established marketing tools for many brands across various categories. But what is best practice in building brand experience and interaction with VR & AR and why OOH’s active audiences are especially…
Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns.
The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity.
Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world.From a fully wrapped Shanghai metro station for H&M, to the fantastic and…
Here at JCDecaux OneWorld we all agree that Pepsi’s Augmented Reality (AR) campaign in a central London bus shelter was truly “Unbelievable”. Although not the first Outdoor advertising campaign to incorporate AR, it was certainly a game-changing execution…
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.The campaign voted best Innovate Campaign for June 2014 was an Augmented Reality campaign from AFA JCDecaux Denmark for the film…
Working together with JCDecaux and Total Immersion, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt.A week prior to the…
OBI is the biggest DIY retailer in Germany and one of their in-store services is a personalised paint-mixing system. Their creative agency Jung von Matt and WallDecaux worked together to develop a great interactive concept, on top of a nation-wide…
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable…
Pepsi Max has launched an innovative campaign with JCDecaux to reach consumers on London’s New Oxford Street with an “Unbelievable” augmented reality experience.From Monday 10th March, passers-by are able to witness a number of surrealistic and…
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
JCDecaux Netherlands celebrates 10 successful years of Innovate campaigns by sharing highlights of past campaigns on Twitter every day for 10 weeks. Follow them @JCDecauxNL #10jaarinnovate for your daily dose of the most spectacular, innovative and…
It is now widely recognised that digital has become a bigger part of the display out of home advertising industry thanks to the many possibilities that this technology brings, both to the medium and the advertisers.In the UK, digital revenues for Q1 2013…
In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…