Winner Of The JCDecaux Innovate Campaign Of The Month – March 2014

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns.

By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we had more than 1,700 Innovate campaigns ran across over 35 markets within the JCDecaux Group.

Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign from JCDecaux UK for Pepsi was voted best Innovate Campaign of the Month for March 2014.

The Campaign

Passers-by were able to witness a number of surrealistic and unbelievable street scene scenarios, where New Oxford Street was invaded by computer generated flying-saucers, a giant robot with laser eyes and much more!

The great aspect of this campaign is that people waiting for buses did not know this was an augmented reality technology. JCDecaux Innovate placed a camera on the external face of the shelter, live streaming on its internal face what the camera was recording. Because of the high definition of the camera, people thought it was a normal glass window, and were therefore surprised/terrified/amused by the scenes happening!

A great campaign that went viral with almost 6 million views !