Activities

In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

OUR MISSION. Always keep innovating, for everyone's benefit.

JCDecaux designs, installs and maintains a range of free or low-cost services for the benefit of cities, residents and travellers, including bus shelters, self-service bicycle schemes, passenger information panels and mobile charging terminals. These services are financed by advertisements that are located in busy thoroughfares, offering brands maximum visibility.
Because it benefits all stakeholders—local governments, advertisers and users—this business model is unique and sustainable, and has been a constant source of innovation since 1964. It is adaptable to society's changing needs, as can be seen today in the integration of connectivity solutions.

STREET FURNITURE. Inventor and global leader.

Street furniture combines advertising with public services for city residents and travellers. Since the invention of advertising bus shelters in 1964, we have continuously improved and diversified our products. Our innovations are helping realise the vision of smart cities while providing the latest solutions to advertisers.

Today, 3,918 cities with more than 10,000 inhabitants place their trust in JCDecaux.

FOCUS. Cyclocity, leader in self-service bike rental scheme.

Cyclocity® is a self-service bicycle scheme for cities. Its design is the outcome of years of work by our multi-disciplinary teams from the Industrial Division, the Graphic Arts Department, the IT Systems Division and the Innovation and Interactive Products Division. The Group continues to innovate to meet the needs of cities and their inhabitants, as can be seen in its 2015 launch of self-service hybrid bicycles with personal, portable battery.

TRANSPORT ADVERTISING. Number 1 worldwide.

JCDecaux manages advertising concessions in airports, metro systems, bus systems, trains and light rail. In line with our business model, we also take care of the design, installation, maintenance and financing of services like Wi-Fi connections and mobile charging terminals. We are constantly innovating to meet passengers’ evolving needs.

Billboard advertising. Number 1 in Europe.

Billboards are the oldest form of outdoor advertising. JCDecaux has revolutionised this medium by focusing on qualitative solutions. With innovations like scrolling panels, iconic giant displays and wall-wraps for façades, advertisers achieve maximum impact. These spaces are strategically located and fit harmoniously into their surroundings.