+25,000SCREENS
+21COUNTRIES IN 5 CONTINENTS
+24BIMPRESSIONS PER MONTH
STRONG PROGRAMMATIC REVENUE GROWTH
€59,7m2024 H1 REVENUE
+61,8%VS H1 2023
9%OF DIGITAL REVENUE
Source: JCDecaux Half-Year 2024 results
WHY JCDECAUX ?
• Worldwide presence across the world’s most influential cities
• Strategically located screens across transport & urban and indoor environments
• Superior screen quality, 100% viewable Adblock-free, and fraud-free
• Data-led campaign planning offering: first, second and third-party data solutions
• Dynamic & contextual capabilities
• Campaign effectiveness and KPI measurements
WHY PROGRAMMATIC ?
• Flexibility: Manage when, where and how many impressions you buy
• Efficiency: Optimize in flight and manage your targeting strategy
• Effectiveness: Activate spend based on triggers, location, audience data (first and third party) or time to enhance targeting
• Mobile retargeting: Amplify mobile campaigns and include sequential messaging
• Performance: Measure attribution across multiple digital channels and use live results for further optimisation
Effectively manage your cross-media campaigns:
Programmatic advertising is the process of using technology to buy and sell ad inventory through automated and data-driven procedures. Programmatic OOH launched at the end of 2018 with the purpose of making OOH advertising easier to access by combining data and technology to automate the planning, trading and serving of content to screens.
With the addition of OOH to the programmatic ecosystem it is now possible to manage all your digital online and offline campaigns through a single DSP and to effectively manage your cross-media campaigns.
OUR SSP
We use VIOOH as our exclusive SSP (Supply-Side Platform). VIOOH provides a leading global digital out of home marketplace connecting buyers and sellers, simply. The VIOOH platform efficiently builds measurable and qualified campaigns, powered by data and machine learning and delivered in a brand safe environment.
+40 INTEGRATED DSPS
OUR DMP
JCDecaux has its own Data Management Platform (DMP) powered by Displayce since 2022.
It is a secure, 100% cookieless platform that enhances programmatic sales by modeling and providing hundreds of pre-built audience segments ready to be deployed by DSP partners.
TRADING MODELS
Currently we only make our inventory available via Private Marketplace (PMP) deals:
Guaranteed
Price and volume of impressions.
Non-guaranteed
No guaranteed volume of impressions. Price is either fixed or floor (first price auction based).
