PROGRAMMATIC AT JCDECAUX

JCDECAUX PIONEERS DIGITAL OUTDOOR ADVERTISING WITH INNOVATIVE PROGRAMMATIC SOLUTIONS, TO ELEVATE BRAND INTERACTIONS WITH THEIR AUDIENCES

+25,000SCREENS

+21COUNTRIES IN 5 CONTINENTS

+24BIMPRESSIONS PER MONTH

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STRONG PROGRAMMATIC REVENUE GROWTH

€59,7m2024 H1 REVENUE

+61,8%VS H1 2023

9%OF DIGITAL REVENUE

0

_{^{Source: JCDecaux Half-Year 2024 results}}

WHY JCDECAUX ?

•    Worldwide presence across the world’s most influential cities
•    Strategically located screens across transport & urban and indoor environments
•    Superior screen quality, 100% viewable Adblock-free, and fraud-free
•    Data-led campaign planning offering: first, second and third-party data solutions
•    Dynamic & contextual capabilities
•    Campaign effectiveness and KPI measurements

London - Digital Screen Network - JCDecaux

JCDecaux - Large Format - Australia - KFC

WHY PROGRAMMATIC ?

•    Flexibility: Manage when, where and how many impressions you buy
•    Efficiency: Optimize in flight and manage your targeting strategy
•   Effectiveness: Activate spend based on triggers, location, audience data (first and third party) or time to enhance targeting
•    Mobile retargeting: Amplify mobile campaigns and include sequential messaging
•   Performance: Measure attribution across multiple digital channels and use live results for further optimisation

Effectively manage your cross-media campaigns:
Programmatic advertising is the process of using technology to buy and sell ad inventory through automated and data-driven procedures. Programmatic OOH launched at the end of 2018 with the purpose of making OOH advertising easier to access by combining data and technology to automate the planning, trading and serving of content to screens.

With the addition of OOH to the programmatic ecosystem it is now possible to manage all your digital online and offline campaigns through a single DSP and to effectively manage your cross-media campaigns.

OUR SSP

We use VIOOH as our exclusive SSP (Supply-Side Platform). VIOOH provides a leading global digital out of home marketplace connecting buyers and sellers, simply. The VIOOH platform efficiently builds measurable and qualified campaigns, powered by data and machine learning and delivered in a brand safe environment.

VISIT VIOOH

To access VIOOH’s latest “State Of The Nation” report on Programmatic OOH and its future.

OUR DMP

We partner with Displayce Data Management Platform (DMP). Displayce is a pioneering European platform for digital out-of-home (DOOH), dedicated to optimizing the buying, impact, and quality of advertising campaigns. Displayce platform ensures optimal campaign impact and quality measurement in a cookieless environment, powered by AI.