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Improve the user experience

Subway

Contextualised services, attractive campaigns – JCDecaux participates in improving the experience for metro users, who are increasing in number, while generating additional revenue for transit authorities.

Make it fun. Make it easyLink

ATTRACTIVENESS. Make it fun, make it easy.

JCDecaux helps make user pathways more varied, more surprising, even more event-driven. There is user information, connectivity solutions, and pop-up interactive campaigns on innovative formats. We increase the site's appeal and add a bit of fun to the commute, using the latest technology: beacons, Wi-Fi, interactive digital screens, augmented reality, and more. With our knowledge of user profiles and expectations, our benchmarking, and our capacity for ongoing innovation, we are creating solutions that are ever more relevant.

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REVENUE. Effective audience monetisation.

Faithful to its economic model, JCDecaux pays transit authorities a royalty on its advertising revenue. As experts in outdoor advertising, we perform our own audience research and use the best geo-marketing techniques. Thus, the impact of our campaigns is multiplied, enhancing our service offering to advertisers.

Our international study "Global Metro Stories" shows that commuters see advertising as an integral and beneficial addition to the metro environment and 95% of them look at it. Jerome Lepage Marketing and Business Development Director - Transport Division, JCDecaux
 
JCDecaux Brussels Metro SamsungBrussels
JCDecaux Shanghai Arknights LightboxShanghai

UPKEEP. In complete safety.

Efficiency, precision and speed are part of everything we do, everywhere we do it. Whether it be signage or the installation of a digital or event platform, JCDecaux is committed to performing layout, operation, servicing, and upkeep, scrupulously respecting safety procedures and instructions. And we perform it without disrupting passengers' routines or our partners' activity.
 

JCDecaux Chongqing Metro

Support. A trusted partner.

As an expert in outdoor advertising in cities around the world, with a history of working with transit authorities, JCDecaux supports each of its partners in realising its projects.

Line 4-Yellow is already recognised as a showcase for innovation and modernity in public transport in São Paulo. This long-term partnership that we have signed with JCDecaux will provide passengers with a new experience of digital access to news and information, bringing entertainment and engagement to travel on our trains and in our stations.

 Márcio Hannas

President of CCR Mobilidade, owner of ViaQuatro
JCDecaux - Sao Paulo - Metro Zoologico Digital Screen

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