The football (soccer) calendar is relentless and ahead of a packed summer of action, brands should be using Out-of-Home (OOH) as part of an omnichannel strategy to engage effectively with fans of the world’s most popular global sport.
The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands.
… of the prehistoric world all around them. Giant digital screen Motion@Waterloo Walking off the platforms and out of … appear to have broken out of the crate. The life-size, growling, 3D models of the raptors Blue, Charlie, Delta …
Social BuzzAzzaro's latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the…
Online spend by UK adults hit £91bn in 2013 according to a recent report published by Verdict Research. For 15-24 year olds online spending is expected to reach £5.7bn in 2014. The increasing use of mobile devices means that online shopping is no longer…
Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world.From a fully wrapped Shanghai metro station for H&M, to the fantastic and…
Working together with JCDecaux and Total Immersion, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt.A week prior to the…
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
Remember the #everyWhereUR campaign that was run by the Out-of-Home Advertising Association of America in anticipation of the 10th Annual Advertising Week in New York September 23-27?The OAAA along with Out-of-Home media companies launched a national…
In the run-up to the 10th Annual Advertising Week, held in New York September 23 – 27, the OAAA (Outdoor Advertising Association of America) along with Out-of-Home media companies has launched a national campaign with the aim of highlighting the…
With the mass rise of smart mobile devices & internet connections, every day more people get to share their life experiences and encounters through social media. There is therefore a growing audience for original and creative social media-integrated…
In an example demonstrating the power and impact of outdoor advertising, JCDecaux Netherlands created a campaign in Amsterdam featuring a real Dutch man called Marnix.This campaign featured four different posters of Marnix, each describing a different…
JCDecaux's global campaign for Burberry has caught Victoria Beckham's eye. She spotted her son on a JCDecaux site in Beijing Airport and tweeted it immediately to her 6.4 million followers. Her message has since been re-tweeted over a 1,000 times. Catch…
JCDecaux’s cutting-edge internal media sharing tool, Bee, made a considerable impression during Cegos’ Organised Collaborative Enterprise Awards, held on November 19 2012.The Collaborative Enterprise Award recognises the most inspiring projects for…
Everyday more people share their life experiences through social media and through Facebook in particular. Indeed more than 250 million pictures are uploaded daily on the number one social network.The objective of the Innovate campaigns is not only to…
Marketers are increasingly recognising the potential of extending an outdoor advertising campaign with the usage of social and online media. When implemented correctly, the reach of a campaign can escalate at an extreme rate. Take our famous augmented…
In the lead up to the new year and their new movie, Warner Bros. booked an engaging outdoor advertising campaign with JCDecaux Netherlands that harnessed the power of social media. To promote the movie, New Year's Eve, passers by were invited…