This Just In: A Match Made on OOH

In an example demonstrating the power and impact of outdoor advertising, JCDecaux Netherlands created a campaign in Amsterdam featuring a real Dutch man called Marnix. This campaign featured four different posters of Marnix, each describing a different aspect of the man's personality. This created a great deal of speculation on social media and by the fourth poster, which revealed his bachelor status, several thousands of people had entered campaign-specific searches on Google. Marnix's Facebook page, which he updated himself regularly, received hundreds of messages as well as requests for dates. Four months after the first poster was revealed, the fifth poster featured Marnix with a girl and a message saying that he had succeeded in finding himself a girlfriend. This very creative use of Outdoor advertising shows the medium’s ability to reach out to large audiences in a powerful and efficient manner.