There’s no place like Out-of-Home
And, action! Ahead of the Christmas blockbuster season, we delve into how movie studios and streaming services are utilising the power of OOH to get consumers engaged with their content.
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9 results about this tag
Top Product Categories in OOH: The Big Spenders
Over the past five years, OOH has maintained its share of global advertising spend at around 7%, despite large growth of digital. We look at the top product categories to see how they recognise the importance and effectiveness of their presence among…
- News & Media
- Blog
Welcome to Jurassic World Waterloo
… of the prehistoric world all around them. Giant digital screen Motion@Waterloo Walking off the platforms and out of … appear to have broken out of the crate. The life-size, growling, 3D models of the raptors Blue, Charlie, Delta …
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- Blog
Winner Of The JCDecaux Innovate Campaign Of The Month – June 2014
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.The campaign voted best Innovate Campaign for June 2014 was an Augmented Reality campaign from AFA JCDecaux Denmark for the film…
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- Blog
Edge Of Tomorrow, Warner Bros' First International Innovate Campaign
Working together with JCDecaux and Total Immersion, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt.A week prior to the…
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Game On, JCDecaux Airport enters Alternate Reality
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
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Call of Duty innovates with JCDecaux
Call of Duty is the biggest video game franchise: the latest instalment "Call of Duty: Modern Warfare 3" broke the global sales record for a video game, grossing $775m in its first five days on sale. Every year Activision builds up an impressive…
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Super Bowl 2012 Outdoor Adverts
It's hard not to get caught up with the media frenzy surrounding America's most watched sporting and television event. Whether it's Madonna at half time show, the quality of the adverts or even... the big game itself, everyone is talking about the Super…
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JCDecaux merges mobile and outdoor for X-Men
Smart posters were distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie's Facebook page. The campaign is one of the first applications of near field…
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