Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns.
Charities and not-for-profit advertisers face a tough challenge, but manage to cleverly create positive associations among their audience and increase recall, raise awareness and ultimately encourage direct donations.
… of the prehistoric world all around them. Giant digital screen Motion@Waterloo Walking off the platforms and out of … appear to have broken out of the crate. The life-size, growling, 3D models of the raptors Blue, Charlie, Delta …
Online spend by UK adults hit £91bn in 2013 according to a recent report published by Verdict Research. For 15-24 year olds online spending is expected to reach £5.7bn in 2014. The increasing use of mobile devices means that online shopping is no longer…
The Cannes Lions Festival is one of the main highlights of the year for the advertising industry. Held every year in the city of Cannes the event is the place to meet, network and celebrate for 12,000 professionals working in creative communications,…
Almost half of smartphone owners now using their mobile devices to “showroom”; browse and read reviews, 39% checking competitor prices and 29% purchasing out of stock items directly from their device, according to the latest eCSI study from IMRG and…
Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest…
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
The impact of personalised ad messages goes a long way. These can show that a brand understands and values its customers, and make them feel special too.As well as being a very effective broadcast medium, Outdoor can also be used by advertisers to get up…
To promote Samsung’s Galaxy S4 new chat service, ChatON, JCDecaux Innovate Netherlands and Samsung had a very cool idea: offer people the chance to order their ice-cream whilst waiting for their bus!Commuters waiting for their bus on Amsterdam’s famous…
With the mass rise of smart mobile devices & internet connections, every day more people get to share their life experiences and encounters through social media. There is therefore a growing audience for original and creative social media-integrated…
In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win…
Chinese smartphone owners are becoming increasingly involved with their devices, to the point where checking their smartphone becomes their first and last activity of the day.A recent study by GroupM Interaction found that Chinese people enjoyed using the…
Part III: Going further: the future of display DOOHFollowing on from our articles on the General Benefits of Display DOOH and on theDynamic use of display DOOH, this third and last part will be focusing on the future opportunities that display DOOH will…
In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…
The latest Global Mobile Media Forecast: 2001-2017 reports that there will be significant growth in mobile usage in the areas of shopping, buying music, playing games and more. Consumer spending on mobile is predicted to rise from $161bn (€122bn) in 2012…
Marketers are increasingly recognising the potential of extending an outdoor advertising campaign with the usage of social and online media. When implemented correctly, the reach of a campaign can escalate at an extreme rate. Take our famous augmented…
A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage…
Smart posters were distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie's Facebook page. The campaign is one of the first applications of near field…
U snap is a smartphone app (iPhone and Android) based on image recognition technology, which enables advertisers to provide digital content directly to the consumer’s phone from a poster. This integration of mobile marketing into Outdoor advertising is…