Zenith Advertising Expenditure Forecasts from March 2018 confirm the biggest upgrade in global ad spend forecasts in seven years. Looking to 2020, OOH will consistently grow its share of global ad spend with DOOH being the main driver of this growth.
It’s a New Year, which means our latest Global Ad Spend Forecasts summary is out. Overall, forecasters are positive and aside from digital, OOH appears as the only medium with a growing share of global ad spend thanks to new data application, accelerating…
Ad Spend is a good indicator of overall global growth. In Q2 the numbers show that amid political and economic uncertainty, advertisers are hesitant in 2017. But they show optimism for the coming years, especially showing enthusiasm for the offerings in…
ZenithOptimedia’s Q1 ad spend forecasts reveal global media trends. Growth is forecast at 4.4% in 2017 and 2018, reaching $592bn by the end of 2018. Asia and Eastern Europe remain as top performers, and digital developments in OOH encourage strong growth…
A review of the latest Global Ad Spend Forecasts released in Q4 2016 by ZenithOptimedia and Magna Global reveals slower growth in 2017. Cyclical events and political and economic factors across key markets impact predictions.
Looking at the three global advertising spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year.
Global adspend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts.
The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016.ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5%…
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5%…
The mid-year adspend forecasts from ZenithOptimedia and GroupM indicate a positive outlook on the global advertising market from this year to 2016.ZenithOptimedia predicts adspend in the next couple of years to grow in line with increasing GDP levels…
The latest adspend forecasts from ZenithOptimedia and GroupM show optimism in the global advertising market this year and next year. The worldwide adspend growth for 2013 is estimated to be between 3-4% while stronger growth is predicted at 5% in 2014…
The latest adspend forecasts by ZenithOptimedia and GroupM indicate confidence in the global advertising market in the coming year. Ad spend growths are estimated to be around 3% in 2013, increasing to a higher level of 5% in 2014.Global Adspend…
According to eMarketer’s latest forecast, total adspend for 2013 in Latin America is expected to increase by +7.5% to $37bn, with Brazil accounting for 54.6% as it gears up for the World Cup in 2014.Brazil should experience a +9% rise in advertising…
The latest global adspend forecasts by ZenithOptimedia and Magna Global demonstrate a confidence in the advertising industry this year and next year. Growth rates for this year are forecast to be around 3%, while the 2014 figures are estimated at a higher…
Major advertising expenditure forecasters are positive in their predictions for 2012, a year which is likely to benefit from major events such as the summer Olympics, European Football Championships and the US Presidential Elections.JCDecaux OneWorld has…