Elections and Sports drive Stronger Ad Spend Growth in 2016

Global adspend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts.

Key events to drive 2016 global adspend are said to be the USA presidential elections, summer Rio Olympics and the UEFA Football Championships. For more detailed information, have a look at our summary of the adspend report below or click to download a PDF version.