Global Ad Spend Forecast Q3 2016: predicting 4.7% growth in 2017

Looking at the three global advertising spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year.

Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017.
Read on to find out the summaries for Media and Regional analyses.