Campaign measurement requires more than impressions and viewability. Lumen’s Mike Follett discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify with brand…
Magna Global’s Media Economy Report analyses the OOH industry, its trends and its future. The report highlights that unlike most other media, OOH’s market share and its importance in the media mix is growing. Here we give a bite-sized summary of…
The explosion of digital marketing over the last decade has dramatically changed brand communication. The latest report by Les Binet and Peter Fields ‘Media in Focus’ analyses the expanded IPA databank and establishes whether the role of traditional media…
Louisette Andrieu, the Marketing Project Manager within the International Transport division for JCDecaux Group, discusses in an interview how leading brands and agencies have seized the opportunity in the latest findings on the international consumer…
JCDecaux Global Shopper Connections 2 series offers deep insight into the shopping habits international travellers across various categories. In this 6th and last instalment, we delve into the Global Shopper’s purchasing behaviour when buying Electronics.
JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits international travellers. The blog series explore the buying patterns for 6 product categories. In this 5th instalment, we delve into the Global Shopper’s purchasing…
JCDecaux launches Global Shopper Connections 2, revealing new insights into the travel and shopping habits of international shoppers.
Looking at the three global advertising spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year.