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20 results about this tag

A Year of Mexico: Live It to Believe It

… experiential podium built in collaboration with JCDecaux OneWorld. Pedestrians were drawn towards the brightly …

November 19th, 2015

The Party #CeresTram in Milan wins Innovate Campaign of the Month May 2015!

Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew's Ceres beer was voted the Winner for their experiential and interactive…

July 21st, 2015

Amazon China Metro Showcase wins Campaign of the Month!

Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro.The…

March 3rd, 2015

Winner Of The JCDecaux Innovate Campaign Of The Month – July 2014

Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domination for HMV in Hong-Kong.The…

October 6th, 2014

Appealing to the Senses: Sight, Sound and Scent in Metros

Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy.Recent advertising campaigns in…

September 11th, 2014

Promoting humanitarian action internationally with Red Cross and JCDecaux OneWorld

… to health care, even in the midst of violence. JCDecaux OneWorld was proud to be a part of this project, by helping …

March 27th, 2014

Scrabble entertains UK commuters

Mattel and JCDecaux UK ran an experiential campaign on digital screens in London’s Liverpool Street station for Scrabble.Mattel invited commuters to a #scrabblechallenge where they were encouraged to Tweet possible words made from the letters displayed on…

October 22nd, 2013

Outdoor Concerto: The Sound & Silence of Music

Music can be enjoyed in many ways, even when sound levels are down to zero! Find out more about these innovative JCDecaux campaigns.Beats in the Streets, USAThe Blue Man Group brought beats to the streets by having their signature PVC pipes installed on…

September 11th, 2013

Rail Time, Real Connection (Part 2): Australia

Following the article on JCDecaux UK and British rail travellers, our team in Australia took a different approach in connecting with and understanding their commuters. In-depth interviews were conducted with frequent train commuters in Flinders Street and…

September 4th, 2013

This Just In: A game using Kinect technology and iPads to win!

In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win…

August 13th, 2013

Eye on China: the QR bonanza

Chinese smartphone owners are becoming increasingly involved with their devices, to the point where checking their smartphone becomes their first and last activity of the day.A recent study by GroupM Interaction found that Chinese people enjoyed using the…

August 6th, 2013

Rail Time, Real Connection (Part 1): UK

Railway journeys in the last two decades have doubled from 735 million in 1994 to nearly 1.5 billion this year (Department of Transport), and the National Travel Survey estimates that on an average weekday, around 50% of rail trips are for commuting.There…

August 1st, 2013

This just in: Digital Out-of-Home celebrates Royal birth

As the UK celebrates the Royal birth of William and Kate’s first son, advertisers have the opportunity to put the flexibility of digital screens to good use! The Sun runs today a tactical campaign across JCDecaux’s Transvision rail screens, showing a…

July 23rd, 2013

Memorable Metro Moments

Most of us would have harboured thoughts of a holiday and getting away while on our daily commutes to and from work.Recent JCDecaux campaigns sought to grant this wish by whisking commuters away to foreign lands, all without having to leave the country…

July 8th, 2013

Tech Talk & Trends: Engaging Connected Commuters

In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…

July 4th, 2013

Euro 2012: Brands keep choosing outdoor to advertise

Outdoor has always been an important medium for brands to advertise around sport events and especially around Football international competitions.The quarter-finals of the Euro 2012 (European Championship of Football) are about to start and we have…

June 21st, 2012

The future of rail advertising by JCDecaux UK

… JCDecaux UK, the UK’s leading outdoor advertising company … held in London. In the biggest change to rail advertising, JCDecaux is transforming the media space with a "less is …

March 5th, 2012

Campaign Showcase - H&M

H&M has been around for a number of decades and has been ranked the second largest global clothing retailer. With this in mind, it is no surprise that H&M work closely with JCDecaux in order to design and create campaigns in many different formats…

February 23rd, 2012

125 Years of Coca-Cola OOH

Throughout their 125 years of trading, Coca-Cola have famously utilised outdoor advertising space. To mark their 125th birthday, they advertised with JCDecaux across the globe. 

February 22nd, 2012

WallDecaux: Mercedes Key to Viano Campaign

… Advertising: Till Wartenberg In charge of project at LLR: Management Creation: Arno Lindemann, Bernhard Lukas Creative …

February 6th, 2012