Mexico’s President Enrique Pena Nieto is committed to boosting Mexico’s national and economic growth by encouraging tourism. Mexico Tourism Board is one of the main collaborators in the associated program Dual Year and “A year of Mexico in the United…
Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew's Ceres beer was voted the Winner for their experiential and interactive…
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro.The…
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domination for HMV in Hong-Kong.The…
Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy.Recent advertising campaigns in…
The International Committee of the Red Cross (ICRC) together with Getty Images have put together a powerful campaign to raise awareness of the importance of ensuring that victims of war or conflict in endangered countries get timely access to health care,…
Mattel and JCDecaux UK ran an experiential campaign on digital screens in London’s Liverpool Street station for Scrabble.Mattel invited commuters to a #scrabblechallenge where they were encouraged to Tweet possible words made from the letters displayed on…
Music can be enjoyed in many ways, even when sound levels are down to zero! Find out more about these innovative JCDecaux campaigns.Beats in the Streets, USAThe Blue Man Group brought beats to the streets by having their signature PVC pipes installed on…
Following the article on JCDecaux UK and British rail travellers, our team in Australia took a different approach in connecting with and understanding their commuters. In-depth interviews were conducted with frequent train commuters in Flinders Street and…
In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win…
Chinese smartphone owners are becoming increasingly involved with their devices, to the point where checking their smartphone becomes their first and last activity of the day.A recent study by GroupM Interaction found that Chinese people enjoyed using the…
Railway journeys in the last two decades have doubled from 735 million in 1994 to nearly 1.5 billion this year (Department of Transport), and the National Travel Survey estimates that on an average weekday, around 50% of rail trips are for commuting.There…
As the UK celebrates the Royal birth of William and Kate’s first son, advertisers have the opportunity to put the flexibility of digital screens to good use! The Sun runs today a tactical campaign across JCDecaux’s Transvision rail screens, showing a…
Most of us would have harboured thoughts of a holiday and getting away while on our daily commutes to and from work.Recent JCDecaux campaigns sought to grant this wish by whisking commuters away to foreign lands, all without having to leave the country…
In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…