Memorable Metro Moments

Most of us would have harboured thoughts of a holiday and getting away while on our daily commutes to and from work. Recent JCDecaux campaigns sought to grant this wish by whisking commuters away to foreign lands, all without having to leave the country. So hop on, take a ride with us on these metro systems and be transported to distant worlds instantly! Madrid Metro: Time Travel to the Twenties It was an ordinary day on the Madrid metro until commuters got off at Callao station and was instantly transported back in time to the Roaring ‘20s. The entire station was decked out in the extravagant style of the period, complete with actors in costumes - a highly entertaining way to showcase The Great Gatsby movie.   Milan Metro: Fastest to the Far East Commuters on the Milan metro must have thought they were dreaming when instead of arriving at Moscova station, they have been whisked off to Shibuya station in Tokyo, a thousand kilometres away! Not surprisingly, this highly innovative campaign by Fastweb bagged a Bronze Promo & Activation award at Cannes Lions.   Beijing Metro: Back to the Great Outdoors City commuters rushing through the 60m long corridor in Guomao station found themselves unexpectedly walking into the great outdoors, surrounded by blue skies, snowy mountains and eagles flying overhead. Toread, a local brand has ingeniously brought the outdoors indoors, including a tent full of equipment one might need!