As part of a graduate thesis at New York University, interactive telecommunications student Bill Lindmeier created "Tunnel Vision", a mobile app using augmented reality to turn NYC subway maps into animated data visualizations.By pointing his smartphone…
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable…
To make commuting more entertaining, Pepsi set-up in a busy bus shelter in downtown London a special display equipped with augmented reality technology.While watching through what first seemed to be a standard transparent glass panel, commuters could…
Pepsi Max has launched an innovative campaign with JCDecaux to reach consumers on London’s New Oxford Street with an “Unbelievable” augmented reality experience.From Monday 10th March, passers-by are able to witness a number of surrealistic and…
As part of a graduation project at the Eindhoven Design Academy, Dutch designer Ilse Heesterbeek imagined a technology to teach local history and make daily commute more entertaining.The "History travels with you" project is based on a transparent touch…
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
Japanese telecom company NTT Docomo just unveiled a prototype of augmented reality glasses at the CEATEC Show held in Tokyo. This device's main feature is a real-time translation application based on character recognition technology. It allows users to…
… Galaxy Mega, 2013 Samsung vividly conveyed the Mega size of their new Galaxy phone by creating special-builds on bus shelters in Amsterdam and The Hague. Size certainly matters! 2. McDonald’s, 2013 McDonald’s campaign was also about size. A “smurf-sized” billboard was cleverly designed to …
According to a study released in July by ABI Research, developers will invest $670 million in 2013 into augmented reality applications, and this figure could reach US$2.5 billion by 2018.This study identifies Cloud computing as the main "growth driver" in…
It is now widely recognised that digital has become a bigger part of the display out of home advertising industry thanks to the many possibilities that this technology brings, both to the medium and the advertisers.In the UK, digital revenues for Q1 2013…
In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…
New details were unveiled in the past weeks concerning the Google Glasses. According to the latest information provided by the company's project manager Babak Parviz, the augmented reality glasses should include a vocal and gesture control system and…
Chinese e-commerce company Yihaodian has just launched a large-scale m-commerce experiment based on augmented reality by opening 1,000 virtual 3D supermarkets overnight throughout the country.In order to visualize and shop in these stores, customers had…
Presented at the Siggraph 2012 conference in Los Angeles (dedicated to Computer Graphics and Interactive Techniques), this new computer interface modifies tactile perception. Accomplished through a weak electrical charge, Revel does not necessitate the…
IBM is working on an app that will create a seamless in-store shopping environment. The shopper’s first step is to create a profile and indicate important info, such as allergies, biodegradable expectations, sugar content and so on.The shopper then scans…
To maintain its reputation for innovation and break-through technologies, Google, through its Google X labs, should be experimenting a new device by the end of the year.These augmented reality viewing glasses should have a unique navigation system based…