Capture the affluent crowd with USnap & Print

USnap, the mobile scanning service from JCDecaux, is now offered for Print. In France Lexus campaigned with JCDecaux to offer a dedicated video that could be seen after scanning the ad. The campaign was in 24 magazines in France.   Another interesting campaign for a car brand is the latest Maserati campaign. The Italian automaker inserted QR codes into a print advertisement leading readers to a site where they could build their own GranTurismo S.   Source: http://www.luxurydaily.com/maserati-takes-customization-to-mobile-through-qr-placement/ Both campaigns demonstrate how advertising can be used to capture affluent customers with high smartphone usage. According to comScore, in the United States smartphone owners who have scanned QR codes are indeed from high household income ($100K or above).