Disruptive Tech in Auto: A Competitive Data-Fuelled Future
… data-rich motors entrants pose a serious threat to the traditional brands running on traditional business models. …
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9 results about this tag
Up Close & Personal with Digital Outdoor
The impact of personalised ad messages goes a long way. These can show that a brand understands and values its customers, and make them feel special too.As well as being a very effective broadcast medium, Outdoor can also be used by advertisers to get up…
- News & Media
- Blog
This Just In: Chevrolet Ready to Captivate Parisian Drivers
For the launch of its new Captiva “Ready for Everything” SUV, American motor brand Chevrolet worked with CARAT, Posterscope and JCDecaux Artvertising to create a site completely new to the French landscape: a 30 m² screen integrated into a large format…
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This Just In: OOH gets personal with Mini drivers
As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway. Each screen displayed a unique, targeted message to the Mini drivers exactly…
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- Blog
JCDecaux, Nissan, Dubai Airports and Mindshare enter the Guinness Book Of Records
On February 4th 2013, JCDecaux together with Nissan, Dubai Airports and Mindshare, was awarded the Guinness World Record certificate for installing the world’s largest backlit indoor advertising sign in Dubai International, third-busiest airport…
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5,4,3,2,1 and the new Volkswagen Beetle is revealed!
… Spain installed a special podium in the sky center of Barcelona Airport. The podium was made of stainless steel … in Europe. The result is impressive and surprised a lot of Barcelona Airport travellers during the month of January 2012. …
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Capture the affluent crowd with USnap & Print
USnap, the mobile scanning service from JCDecaux, is now offered for Print. In France Lexus campaigned with JCDecaux to offer a dedicated video that could be seen after scanning the ad. The campaign was in 24 magazines in France. Another interesting…
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Super Bowl 2012 Outdoor Adverts
It's hard not to get caught up with the media frenzy surrounding America's most watched sporting and television event. Whether it's Madonna at half time show, the quality of the adverts or even... the big game itself, everyone is talking about the Super…
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WallDecaux: Mercedes Key to Viano Campaign
… Advertising: Till Wartenberg In charge of project at LLR: Management Creation: Arno Lindemann, Bernhard Lukas Creative …
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- Blog