Some reports have predicted “Carmageddon”. We’re not there yet, but undoubtedly, tech developments are bringing the auto industry closer to a tipping point. Here we analyse the key trends that will impact traditional car manufacturers (OEMs) and the…
The impact of personalised ad messages goes a long way. These can show that a brand understands and values its customers, and make them feel special too.As well as being a very effective broadcast medium, Outdoor can also be used by advertisers to get up…
For the launch of its new Captiva “Ready for Everything” SUV, American motor brand Chevrolet worked with CARAT, Posterscope and JCDecaux Artvertising to create a site completely new to the French landscape: a 30 m² screen integrated into a large format…
As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway. Each screen displayed a unique, targeted message to the Mini drivers exactly…