This Just In: OOH gets personal with Mini drivers

As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway. Each screen displayed a unique, targeted message to the Mini drivers exactly as they drove past, stating the model and colour of the car as well as showing a personalised message. Drivers could then see themselves live on the screens or were invited to pull over at the next garage for a unique treat.  Watch the full story here: