Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro.The…
OBI is the biggest DIY retailer in Germany and one of their in-store services is a personalised paint-mixing system. Their creative agency Jung von Matt and WallDecaux worked together to develop a great interactive concept, on top of a nation-wide…
In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win…
Chinese smartphone owners are becoming increasingly involved with their devices, to the point where checking their smartphone becomes their first and last activity of the day.A recent study by GroupM Interaction found that Chinese people enjoyed using the…
More than an advertising medium, Out-of-Home gives brands an opportunity to make a statement that's hard to miss by investing in highly innovative ecological campaigns. Billboard provides clean drinking water to hundreds of familiesThe University of…
QR codes are creating truly inspirational, unique and interactive campaigns. In Out-of-home, they are becoming a powerful way for advertisers to sell their products on the streets by creating a virtual store.
Innovative ways to use QR Codes in out-of-home advertising campaigns and public platformsQR codes are not known for their aesthetic beauty, or their cutting edge design. But designers and artists are challenging the simplistic functionality and black and…
USnap, the mobile scanning service from JCDecaux, is now offered for Print. In France Lexus campaigned with JCDecaux to offer a dedicated video that could be seen after scanning the ad. The campaign was in 24 magazines in France. Another interesting…
Quick-response codes, known as QR codes, are everywhere these days, allowing interactivity and creativity from the brand to the consumer. When scanned with a special app downloaded to a smartphone, they can call up links, text messages or videos, thus…