Campaign Showcase - H&M

H&M has been around for a number of decades and has been ranked the second largest global clothing retailer. With this in mind, it is no surprise that H&M work closely with JCDecaux in order to design and create campaigns in many different formats and cities around the world. Here are a few of the best examples. We start with digital screens in Austria surrounding a fully wrapped pillar. The typography used on the pillar appeals to the target audience of young girls and teenagers.     That was just a small section of the campaign. H&M, with the help of JCDecaux, went one step further and dominated Vienna metro station in Austria in 2011. It also included wall wraps, a wall projection, synchronized video display and much more. The video below explains in more depth how it was set up and what it actually looked like.           A prime advert location, and forever popular choice, is by the Eiffel tower in Paris, France. Attracting millions of tourists each year, H&M get the chance to show off their latest fashion collections here. In Germany, an innovative bus shelter was created to look like a straw shelter. This was erected in the summer and complemented the new summer collection of clothing that H&M were advertising. It looks impressive and realistic with a sun bed, palm trees and sand scattered on the floor in order to look like a beach. This is a way for H&M to engage with existing and new customers in a fun way. As it is very different, it may have become a talking point amongst people.         Roadside is another great type of outdoor advertising attracting almost everyone, passengers in the vehicle as well as the driver. As H&M tend to keep their designs very simple, it is definitely a lot easier for passers-by to absorb the information as well as get a sneak peek at their fashion trends.       JCDecaux and H&M produced a digital bus shelter. By pressing the touch screen buttons, Users were able to view videos and images of the latest fashion collections whilst waiting for the bus. H&M and Designers Against AIDS (DAA) joined forces to launch a fashion collection called Fashion Against AIDS (FAA). The aim of the collection is to increase awareness about HIV/AIDS among youth and 25% of sales is donated towards HIV/AIDS prevention projects.  A bus shelter dispensing free condoms was set up in the Netherlands which worked hand in hand with the latest launch. Not only was this a way for the company to increase brand awareness, it also allowed them to raise awareness about AIDS and try to promote safe sex too.     Street Furniture with a light inside maintains the colour of the campaign regardless of whether it is night or not. It definitely stands out as night falls making it stand out more. The example below, in Norway, have 4 backlit panels close to one another. Another eye catching and innovative campaign in Norway, that JCDecaux and H&M put together, was a spangly Roadside panel. It was covered with blue spangles to draw more attention to the panel as well as represent water.     A backlit column looks particularly effective at during the night. The vibrant colours stand out in the dark which makes the campaign eye catching and striking.