The way in which luxury fashion labels market their brands is continuously changing to meet the expectations of their evolving customer base. To ensure continual success, brands must adjust their Out-of-Home (OOH) advertising strategies to appeal to a…
Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest…
JCDecaux's global campaign for Burberry has caught Victoria Beckham's eye. She spotted her son on a JCDecaux site in Beijing Airport and tweeted it immediately to her 6.4 million followers. Her message has since been re-tweeted over a 1,000 times. Catch…
Screens with a temperature sensor that display a creative according to the weather are a perfect way to have a pertinent communication targeting a key audience.Earlier this year, JCDecaux France and La Redoute conducted an Innovate campaign on digital…
H&M has been around for a number of decades and has been ranked the second largest global clothing retailer. With this in mind, it is no surprise that H&M work closely with JCDecaux in order to design and create campaigns in many different formats…
It's hard not to get caught up with the media frenzy surrounding America's most watched sporting and television event. Whether it's Madonna at half time show, the quality of the adverts or even... the big game itself, everyone is talking about the Super…
British fashion giant Burberry has evolved its innovative advertising strategy by forming a long term relationship with the world leading out-of-home company, JCDecaux. By using JCDecaux, Burberry will benefit from a new platform to showcase their…