There might be nostalgic gamers in the team that designed the fountains located on King's Cross's Granary Square in London!The "Granary Square App", available on iTunes and Google Play, lets people use the fountains to play a giant outdoor version of…
Nescafé has come up with a very interesting social media campaign. The brand partnered with Croatian advertising agency Drap and created its own “love locking” trend.1,000 red Nescafé mugs were scattered around two large Croatian cities and locked using…
Dutch artist Daniel Disselkoen created "Cucalu", a mobile app that lets users play with their visual environment by challenging them with simple and amusing missions: taking photos in the street of specific shapes, such as circles, squares and triangles…
To promote the opening of a new store in Clermont-Ferrand, France, Ikea collaborated with French communication agency Ubi Bene to create a unique, entertaining and recreational idea.Giving two functions to one purpose, they installed a climbing wall…
Nike recently managed to create a huge buzz on social networks by organizing a treasure hunt in downtown New York.The brand posted on its local Twitter account the photo of a mysterious vending machine called the "Nike+ FuelBox", without specifying where…
Here is another campaign testing people's football skills, after the one organized by Pepsi a few weeks ago. To celebrate the launch of its limited edition "Knacki FootBalls", Herta set-up a special vending machine at Antwerp Central Station. In order to…
TransitMix is a tool created by a group of developers from the Code for America organization that lets people design their own bus network in every city around the world.By selecting points in a mapping tool, users can create bus stops and draw a route…
Following the "How far would you go..." trend, Australian snacks brand Fantastic Delites partnered with Clemenger BBDO agency to test its consumers' patience and sense of humor.A special vending machine offering free products was set-up in an open-air…
As the 2014 football World Cup is about to begin in Brazil, Pepsi UK created an interactive vending machine inviting passers-by to show off their playing skills.The #FutbolNow drinks dispenser set-up in London is equipped with sensors able to track…
To promote the launch of its special fares, Air France teamed-up with Verywell agency to organize an outdoor game called "Case Départ" ("Square One") in downtown Toulouse.An installation featuring a podium and a giant screen was set-up on the city's…
German beer brand Beck's partnered with Shine and Novalia agencies to create an interactive "music poster" that was set-up in several New Zealand cities as part of the country's "Music Month".To show its support to the local music scene, Beck's asked a…
The perception of winter and snow has changed over time, to become a more positive season in the collective imagination. Snow periods in particular are nowadays seen by many as magical moments full of specific rituals. This trend is reflected in the way…
To promote its vitamin tablets and effervescent drinks, Berocca set-up an installation in downtown Buenos-Aires inviting people to test their energy level and "beat their daily grind".The brand created a fake office featuring a moving desk and let…
Calgary-based florist Anne Paterson's Flowers found a simple way to promote its store thanks to a smart "do-it-yourself" campaign.Several small size paper posters displayed in the street were rolled-up to create bouquet wraps and offer free flowers to…
As part of a campaign launched by the Russian Olympic Committee to promote the 2014 Sochi Winter Olympics, a special vending machine was set-up at Moscow's Vystavochnaya metro station.The machine equipped with a camera delivered free subway tickets to…
Willing to promote its world-famous "Scrabble" game, Mattel teamed-up with JCDecaux UK to entertain London commuters at Liverpool Street Station.A show featuring a group of actors wearing Scrabble letters on their head was organized in the station's hall…
To promote the launch of its DJ mixing mobile app, Danish headphones manufacturer Urbanears designed an interactive poster allowing people to "scratch" like a real DJ!A touchscreen surface in the shape of a vinyl record was created using a 3D printer.By…
Hungarian development studio Nemesys created an addictive online game based on Google Street View called "Pursued".The rule is simple: you've been kidnapped and taken to an unknown city. To escape, you have five minutes to guess in which city you are by…
Willing to illustrate in an entertaining way its slogan "Never lose your cool!", Lipton Ice Tea set up a temperature-activated vending machine called the "Tea-Mometer" on the University of Cape Town's campus (South Africa).Passers-by were invited to "warm…
The growing use of smartphones, the democratization of mobile Internet and the development of geolocation and augmented reality features offer new possibilities for video games. Cities lend themselves particularly well to any kind of experiment in this…