Hungarian development studio Nemesys created an addictive online game based on Google Street View called "Pursued".The rule is simple: you've been kidnapped and taken to an unknown city. To escape, you have five minutes to guess in which city you are by…
American bike helmets design company Nutcase recently launched an ambient marketing campaign in the streets of Copenhagen aiming to encourage riders to wear helmets.Several fake bicycle signs were set up throughout the city with an actual helmet embedded…
Willing to illustrate in an entertaining way its slogan "Never lose your cool!", Lipton Ice Tea set up a temperature-activated vending machine called the "Tea-Mometer" on the University of Cape Town's campus (South Africa).Passers-by were invited to "warm…
The growing use of smartphones, the democratization of mobile Internet and the development of geolocation and augmented reality features offer new possibilities for video games. Cities lend themselves particularly well to any kind of experiment in this…
To celebrate the 40th birthday of its famous "Norwegian Formula" hand cream, American cosmetics brand Neutrogena organized a giant snowball fight on Paris' well-known Place des Abbesses.Willing to illustrate its positioning as a winter health care…
South-African bubblegum brand Chappies became popular in the 40s with the "Did you know? facts" printed on its wrappers, a kind of equivalent to the jokes provided by Carambar in France.It recently launched a game for its Facebook fans, asking them to…
Controlling the weather has always been one of mankind's wildest dreams. The magic of Christmas made it possible for Londoners thanks to a simple... smartphone! London's Hackney district teamed with British mobile network operator EE and launched, in two…
Australian company Fantastic Delites has led several entertaining operations in the past months around the theme “how far would you go for our snacks?”.After its Fantastic Delites vending machine a few months ago, the brand installed in downtown Adelaide…
To celebrate the release of the film “Wreck-It Ralph” in the UK, Disney transformed a portion of East London’s well-known Brick Lane into an “8-bit Lane” inspired by 80s “old school” video games.The street was redesigned featuring pixelated elements such…
Google is currently testing inside the gamers’ community a closed beta version of its incoming mobile game “Ingress”.This Massively Multiplayer Online Game (MMOG) will take the form of a free mobile app using the city as a playing field “in real life”…
To promote the launch of its new Windows 8 operating system, Microsoft installed a giant slide in the Bluewater Shopping Centre located in Dartford, near London.Instead of using the stairs, customers were invited to enjoy a “fast and fun” descent and…
To promote the “I love techno” Festival organized in Ghent, Belgium, one of the building façades of the city was used by Vodka brand Eristoff to project a live 3D shooter game.Players were invited to use iPads to aim and shoot targets appearing on the…
Based on the observation that Brits spend less and less time for their lunch breaks, New York Bakery Co set up in downtown London an arcade-like vending machine to let users play for their snack and eat anytime they want.This device allowed people to pick…
Following the launch of the world famous video game Angry Birds on Samsung Smart TV, the Korean brand has transformed Madrid’s Nuevos Ministerios district into a large playground.Visitors were invited to experiment the new gesture control system developed…
Red Bull set up an almost empty billboard in Broadway Market (London), a neighborhood characterized by a curious and open-minded population, to promote English singer Jessie Ware and her upcoming first album “Devotion”.Arousing the audience’s curiosity,…
In a context of economic difficulties, Mallorca Football Club has been having a hard time recruiting young people.In order to draw their attention, fan club members decided to go straight to them and recruit them in the streets and malls.Improvising mini…
Google’s new application “Build with Chrome” associates Google Maps and the world of Lego in a very playful way.A variety of Lego bricks in different sizes and colors, as well as a few extras like windows and doors are being supplied.It enables users to…
Parking in cities is always tricky especially in Paris, France, where drivers are famous for their being extremely bad at parallel parking.With this consumer insight in mind, Ford created an ambient concept called “the Parisian Pinball Park” to promote…
Jamaïcan beer brand Red Stripe set up an art project called “Make with a Red Stripe”.This is a new ambient project designed to communicate in favour of a sometimes difficult and very specific industry: alcohol.Artists and designers were asked to create…
Thinking that winning a notebook could be something people highly crave for, Intel set up a number of installations called “The temptations”. In order to win the graal, an Intel notebook, the brand decided to launch Outdoor challenges. These temptations,…