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24 results about this tag

Kung Fu Panda | Paris

… to the cinema. Concept This magical collaboration between JCDecaux Live, Universal Pictures and Wavemaker France brings …

April 15th, 2024

Street smarts: 5 ways digital out-of-home is helping connect cities with citizens

We explore what it means for a city to become ‘smart’ – and how media owners and brands are using OOH to help develop the cities of the future.
 

August 7th, 2019

Dreaming bigger: how OOH can lead change for female representation in advertising

Out-of-home – democratic, accessible and embedded in the urban environment – has great power to improve female representation in advertising and lead conversations in wider society.

July 23rd, 2019

Out-of-home: giving brands a voice

Voice assistants can now be found in many everyday objects, from smartphones and cars to watches and speakers. Is this innovation set to become the standard user interface?
 

June 21st, 2019

“Football’s Out-of-Home, it’s Out-of-Home…”: how brands used OOH to connect with fans at the Women's World Cup

The football (soccer) calendar is relentless and ahead of a packed summer of action, brands should be using Out-of-Home (OOH) as part of an omnichannel strategy to engage effectively with fans of the world’s most popular global sport.

May 30th, 2019
AFL exclusive live streaming campaign in Sydney, Australia for fans to meet players

Creative OOH in Q3: Customisation, Entertainment and Rewards

The best creative OOH campaigns of Q3 make the most of the different formats and environments, hinging on customisation and audience interaction. Through a combination of unique delivery and entertainment, these campaigns ensure that the broad reach of…

September 27th, 2017

Creative OOH in March: the best of experiential and interactive

From facial recognition to live video, our favourite campaigns in March, with brands like Lancôme and Heineken used experiential and interactivity to create immersive brand experiences. See how messaging adapted to the OOH environment successfully…

April 26th, 2017

How OOH takes funny campaigns to new highs of engagement

Last week was International Moments of Laughter Day (yes, it is a holiday). This gives us the serious excuse to discuss how OOH’s unique broadcast and format opportunities can take funny creative and copy to the next level of engagement. It is also an…

April 19th, 2017

Best Creative OOH Campaigns of December: it’s all in the Experience

From giant roulettes to playing fetch with motion recognition, the best creative OOH campaigns of December were experiential, allowing brands to get closer to their audience and build relationships.

February 1st, 2017

Best Creative Campaigns February: it's about Speed, Beauty and Strength

In February, the best creative campaigns focused on the audience's experiences. Passers-by found them surprising and enjoyed having fun with the campaigns.

March 31st, 2016

Best Creative Campaigns of November: Singing, Drinking and Cooking

The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays.

January 8th, 2016

Best Creative Campaigns of October: Contactless Payments, Virtual Experiences and Experiential

Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience.

November 26th, 2015

A Year of Mexico: Live It to Believe It

Mexico’s President Enrique Pena Nieto is committed to boosting Mexico’s national and economic growth by encouraging tourism. Mexico Tourism Board is one of the main collaborators in the associated program Dual Year and “A year of Mexico in the United…

November 19th, 2015

Best of September Creative Solutions: Free Lunch, Zombies and Pizzas

We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. Have a browse here, get inspired and discover some of our favourites including the winning…

November 5th, 2015

The Party #CeresTram in Milan wins Innovate Campaign of the Month May 2015!

Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew's Ceres beer was voted the Winner for their experiential and interactive…

July 21st, 2015

Out-of-Home Workouts

Over the summer, urban dwellers in different countries were invited to get active and take part in various sporty Outdoor campaigns. This theme is continued in Latin America, as can be seen by recent campaigns.MexicoThe idea of exercising outdoors for…

November 27th, 2013

Get organised! 5 examples of IKEA’s innovative use of outdoor advertising

In this globalised world that we live in, urbanisation is inevitable and results in cities expanding, living spaces shrinking and therefore time spent out of home increasing. Furniture maker IKEA likes to make the best out of both worlds by innovatively…

November 1st, 2013

Scrabble entertains UK commuters

Mattel and JCDecaux UK ran an experiential campaign on digital screens in London’s Liverpool Street station for Scrabble.Mattel invited commuters to a #scrabblechallenge where they were encouraged to Tweet possible words made from the letters displayed on…

October 22nd, 2013

This Just In: New digital opportunities unveiled at revamped Heathrow T2

JCDecaux Airport UK and Heathrow Airport have unveiled the spectacular range of airport advertising opportunities that will be on offer at Heathrow’s new Terminal 2: The Queen’s Terminal.Following the very successful Terminal 5’s example, JCDecaux Airport…

October 10th, 2013

Summertime Cool

Cooling stations, iced cold drinks, ice creams and sun cream – it’s that glorious time of the year again!Dyson, UKAs temperatures soared in London, Dyson booked a strategic summer campaign with JCDecaux UK’s experiential division, JCDecauxLive, to reach…

August 20th, 2013