An exceptional experience for visitors to the Champs-Elysées, with the presence of Po, the legendary Dragon Warrior from the Kung Fu Panda franchise, to celebrate his long-awaited return to the cinema. ConceptThis magical collaboration between JCDecaux…
We explore what it means for a city to become ‘smart’ – and how media owners and brands are using OOH to help develop the cities of the future.
Out-of-home – democratic, accessible and embedded in the urban environment – has great power to improve female representation in advertising and lead conversations in wider society.
Voice assistants can now be found in many everyday objects, from smartphones and cars to watches and speakers. Is this innovation set to become the standard user interface?
The football (soccer) calendar is relentless and ahead of a packed summer of action, brands should be using Out-of-Home (OOH) as part of an omnichannel strategy to engage effectively with fans of the world’s most popular global sport.
The best creative OOH campaigns of Q3 make the most of the different formats and environments, hinging on customisation and audience interaction. Through a combination of unique delivery and entertainment, these campaigns ensure that the broad reach of…
From facial recognition to live video, our favourite campaigns in March, with brands like Lancôme and Heineken used experiential and interactivity to create immersive brand experiences. See how messaging adapted to the OOH environment successfully…
Last week was International Moments of Laughter Day (yes, it is a holiday). This gives us the serious excuse to discuss how OOH’s unique broadcast and format opportunities can take funny creative and copy to the next level of engagement. It is also an…
From giant roulettes to playing fetch with motion recognition, the best creative OOH campaigns of December were experiential, allowing brands to get closer to their audience and build relationships.
In February, the best creative campaigns focused on the audience's experiences. Passers-by found them surprising and enjoyed having fun with the campaigns.
The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays.
Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience.
… experiential podium built in collaboration with JCDecaux OneWorld. Pedestrians were drawn towards the brightly …
We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. Have a browse here, get inspired and discover some of our favourites including the winning…
Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew's Ceres beer was voted the Winner for their experiential and interactive…
Over the summer, urban dwellers in different countries were invited to get active and take part in various sporty Outdoor campaigns. This theme is continued in Latin America, as can be seen by recent campaigns.MexicoThe idea of exercising outdoors for…
In this globalised world that we live in, urbanisation is inevitable and results in cities expanding, living spaces shrinking and therefore time spent out of home increasing. Furniture maker IKEA likes to make the best out of both worlds by innovatively…
Mattel and JCDecaux UK ran an experiential campaign on digital screens in London’s Liverpool Street station for Scrabble.Mattel invited commuters to a #scrabblechallenge where they were encouraged to Tweet possible words made from the letters displayed on…
JCDecaux Airport UK and Heathrow Airport have unveiled the spectacular range of airport advertising opportunities that will be on offer at Heathrow’s new Terminal 2: The Queen’s Terminal.Following the very successful Terminal 5’s example, JCDecaux Airport…
Cooling stations, iced cold drinks, ice creams and sun cream – it’s that glorious time of the year again!Dyson, UKAs temperatures soared in London, Dyson booked a strategic summer campaign with JCDecaux UK’s experiential division, JCDecauxLive, to reach…