Paris, October 22, 2007 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, No.2 worldwide in this industry, and No.1 in self-service bicycle hire, is delighted to announce its collaboration with the Louis Vuitton fashion house, which has become the first major French company to offer its employees a subscription to Vélib’.
This initiative corresponds to the environmental protection policy pursued by the LVMH Group and Louis Vuitton since 1992. Louis Vuitton is taking steps both to heighten the awareness of its employees to the need to protect the environment and to actively involve them in initiatives in this area, and has launched several projects such as the partial sorting of waste, the use of recyclable cups and paper in addition to a car-sharing scheme.