Paris, October 22, 2007 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide in this industry, has been awarded, the 10-year street furniture contract for the city of Nanterre (86,700 inhabitants) following a competitive tender. Nanterre is the administrative centre of the Hauts-de-Seine region.
This new street furniture contract, previously held by a competitor, concerns a total of 143 2m² MUPI® (city information panels) and advertising bus shelters, representing a total of 391 2m² advertising panels. The street furniture products to be installed have all been designed by JCDecaux: Mupi Forum and Millénium bus shelters.
Following the signature of the contract, Jean-Charles Decaux, co-CEO of JCDecaux, said: “Nanterre is not only the second largest city in the Hauts-de-Seine region, encompassing part of La Défense business district, but is also the sixth largest city in the Ile-de-France region. Our presence in this city will allow JCDecaux to provide advertisers and agencies a stronger advertising network in the Ile-de-France region, an area that represents 2% of the French territory with 19% of the French population, and 29% of the national GDP.”