Creative OOH in Q3: Customisation, Entertainment and Rewards

The best creative OOH campaigns of Q3 make the most of the different formats and environments, hinging on customisation and audience interaction. Through a combination of unique delivery and entertainment, these campaigns ensure that the broad reach of the medium delivers brand memorability.

Our favourite campaigns over the last quarter have centred on brand messaging customised to the OOH environment. Brands and creative teams have used their imagination to make the most of OOH formats to deliver unexpected experiences, building interaction, brand recall and organic social media coverage.
From gamification to techy and personalised executions, these campaigns deliver high reach and brand engagement among the target audience through fun, memorable and unique concepts and clever OOH placement.

About JCDecaux Creative Solutions

Creative Solutions is an international division of JCDecaux that brings innovative Out-of-Home (OOH) concepts to on-street reality. Creative Solutions campaigns grab attention and build a dialogue with target audiences.
Whether special builds or Dynamic Content, dedicated teams around the world use the latest technologies to optimise campaigns across all OOH environments.