The best creative OOH campaigns of Q3 make the most of the different formats and environments, hinging on customisation and audience interaction. Through a combination of unique delivery and entertainment, these campaigns ensure that the broad reach of…
To promote the launch on mobile of “Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy”, the latest game from the Professor Layton license, Nintendo brought the virtual world into real life. A giant puzzle game suddenly appeared at…
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous “Jet d’Eau” (water-jet) in Geneva. The activity of swimming in urban waterways was something common in the early decades of the 20th…
Fanta decided to celebrate the launch of its new product, Fanta Jelly Fizz, with passers-by. The company, in association with UM and Ogilvy & Mather, partnered with JCDecaux to bring some excitement in the city. The campaign took place in the Central…
During the annual light festival Staro Riga in November, coffee brand Löfbergs tested the ability of commuters to work as a team.The company teamed up with JCDecaux Latvia and equipped three bus shelters with light sensors. Passers-by had to collaborate…
This Focus, second component of a trilogy dedicated to the innovative ways through which citizens can directly take action to change their cities, will look at crowdsourcing as a powerful tool to empower citizens, enhance mobility and create better…
We already observed on this blog that playgrounds aren't just for kids anymore. What if playgrounds weren't closed spaces, but part of our streets?This article from Web Urbanist compiles various cases of slides integrated into architecture or temporarily…
You may already know “The Get Down”, the new TV show produced by Baz Luhrmann which introduces us to the origins of the Hip Hop movement in the 1970's. To promote it, Netflix teamed up with Biborg to create this interactive campaign in the streets of…
Urban life is often stressful. Kit Kat, the "break expert", offers you the opportunity to relax in a very original way with the world's first massaging billboard.The company partnered with JWT to create this unique experience in Colombia. The billboards…
As Lego just opened a flagship store under the new Canopy of the Forum des Halles in Paris, the brand promoted this new space with a playful campaign in the streets of Paris.3 JCDecaux bus shelters were customised with a mosaic made of Lego bricks. A free…
Following the success of its public pianos, French railway company SNCF recently announced the installation of football tables in train stations.The singularity of these football tables is that they will be connected: a dedicated app will allow you to…
Although cities are full of people, loneliness is a growing concern. In our over-connected society, it is quite ironical to observe that we have never felt so alone : in the United States, 40% of people say they are lonely, a figure that has doubled in 30…
It may be winter in Europe, but it is definitely hot summer in Australia. A period of prolonged exposure to the sun that increases the risk of skin cancer, a concerning issue when you know that Australia has the highest rate of skin cancer in the world.To…
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping.Using the Kinect technology, customers could move their selected items into a virtual shopping basket using…
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with short films displayed on the digital screen of one Nancy's bus stop.People could select an episode matching their waiting time, and…
Recent years saw a growing popularity of urban running, as evidenced by the impressive number of participants in the numerous races organized in cities around the world. This went hand in hand with the development of mobile and tracking technologies,…
Some people wonder if pressing the "walk button" at a crosswalk actually has any effects. Spanish designer Alfredo Adan Roses doesn't provide an answer but comes up with a great idea to make street crossing more fun.He created silicon molds of his fist…
Willing to reduce the quantity of cigarette butts thrown in the streets of London, British environmental charity Hubbub came out with a smart campaign involving football icons Cristiano Ronaldo and Lionel Messi. A giant ashtray set-up outside Embankment…
Powerade and Ogilvy & Mather Berlin launched an innovative advertising campaign called “Workout billboards” in three cities in Germany. Billboards were equipped with sport facilities such as a rotating climbing wall, a punching meter or an ad-lifting…
There might be nostalgic gamers in the team that designed the fountains located on King's Cross's Granary Square in London!The "Granary Square App", available on iTunes and Google Play, lets people use the fountains to play a giant outdoor version of…