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Concept

Chiquita's "Pop By Nature" campaign, imagined by artist Romeo Britto, transforms Milan's urban spaces into a vibrant artistic creation. It offers travelers an immersive experience combining bright colors and positive energy. It reflects Chiquita's commitment to sustainable development.

 

IGPDecaux - Chiquita Sustainability - Campaign - Milan
IGPDecaux - Chiquita Sustainability - Campaign - Milan

Metro stations and IGPDecaux passenger shelters have been decorated in the bright colors of Chiquita bananas. Enjoy the "Pop By Nature" experience, a fusion of art and nature!

IGPDecaux - Chiquita Sustainability - Campaign - Milan
IGPDecaux - Chiquita Sustainability - Campaign - Milan
IGPDecaux - Chiquita Sustainability - Campaign - Milan