An innovative sports initiative took place in the streets of Amsterdam and Rotterdam, thanks to Adidas. In partnership with JCDecaux Netherlands and Essence MediaCom Netherlands, the brand has transformed streetcar shelters into playgrounds.
From basketball nets to soccer goals and running tracks, these installations captivated and engaged the passengers, who enjoyed an entertaining experience during their waiting time.
This initiative, which aims to combine sport, entertainment and urban transport, illustrates the brands' desire to offer unique and engaging experiences in urban spaces.
