Burberry fashions outdoor deal with JCDecaux

British fashion giant Burberry has evolved its innovative advertising strategy by forming a long term relationship with the world leading out-of-home company, JCDecaux. By using JCDecaux, Burberry will benefit from a new platform to showcase their creative digital content and to engage with their target audience in fresh ways. This move belongs to the multitude of exciting marketing tactics which made the brand "Luxury Marketer of the year".  “There was not a week this year where Burberry did not innovate in marketing” said Mickey Alam Khan, editor in chief of Luxury Daily, New York. Burberry’s 2011 campaign efforts comprised print, digital, out of home, mobile and direct mail pieces that formed an effective and seamless transition between channels. Burberry was notably the first big-name luxury marketer on the Google + platform, allowed consumers to pre-order at the finish of each live-streamed runway show and consistently harnessed emerging talent consisting of British models, artists, musicians and actors for its campaigns. Without doubt, this relationship with JCDecaux will take the brand up a notch in 2012.             References: internal sources