Before travellers even begin looking at booking their next trip, they are already getting ideas from their environment. Expedia study reveals the key influences and motivations behind travel decision-making.
Dogs, monsters, red envelopes and possibly the biggest spending spree in the world; some 200 million Chinese will go into celebration mode this February for Chinese New Year. Where will they go, what will they be buying and how should advertisers prepare?
The topic of Asian tourism growth in the West has been discussed extensively. However, as Asia’s tourism industry develops we see a reverse trend emerging; today we explore the nature of brand communication between Asia’s tourism boards and Western…
OOH maintains a strong 7% growth even though budgets may appear migrating to digital. So, which brands are shifting to OOH and why? Our second instalment of the Top OOH Categories analysis delves into the media goals and OOH strategies of the fastest…
The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the…
BlueSkyFall, part of BlueFocus Communications Group - one of the largest communications companies in China, has recently launched a major project together with JCDecaux OneWorld Shanghai, led by Stephanie Foulon. Due to run over several years, the project…
Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group.Every month, JCDecaux…