Some reports have predicted “Carmageddon”. We’re not there yet, but undoubtedly, tech developments are bringing the auto industry closer to a tipping point. Here we analyse the key trends that will impact traditional car manufacturers (OEMs) and the…
OOH maintains a strong 7% growth even though budgets may appear migrating to digital. So, which brands are shifting to OOH and why? Our second instalment of the Top OOH Categories analysis delves into the media goals and OOH strategies of the fastest…
A third instalment of the annual study by RichRelevance shows what consumers think of tech in shops. From AI customer service to payment through voice recognition, shoppers find some more creepy than cool. So, what tech should brands be wary of before…
For tech-lovers and innovators, VivaTech is a must-attend event where dynamic startups and established companies meet to share innovative solutions for the future. JCDecaux is excited to showcase new tech to improve the lives of urbanites. Read on to…
By 1.00pm on 11.11.2014, consumers had spent more than RMB 35bn (€4.6bn) with Alibaba, beating last year’s total spend in just 13 hours of trading. And it took only three minutes for the website to reach its first milestone of RMB 1bn (€ 131m.) in…