A year after its Co-Living installation at the Salone del Mobile in Milan, MINI pursues its exploration of architectural solutions to urban living challenges. During the design festival held in London last September, MINI installed a three-part urban…
Okay, Minnesota is not the most touristic state of the USA. And it suffers from a persistent image – that of a cold region where it snows even in summer.Explore Minnesota Tourism and the Colle+McVoy agency worked to change these misrepresentations. They…
In Brazil, people only read an average of about two books a year. Sad statement. To promote reading, book publisher L&PM Editores created the operation Book Tickets, a collection of ten classic novels with an RFID card inside, …
As part of the promotion of the Mad Max video game, which was inspired by the recent Mad Max: Fury Road film, Warner Bros Interactive Entertainment teamed up with Uber to offer Seattle dwellers a wild and post-apocalyptic riding experience.For a limited…
To make the daily walk to the workplace a little more fun, Nescafé created an original advertising campaign bringing people together with a warm cup of coffee in the streets of Berlin. People from both sides of a crosswalk had to “push together” (like the…
Japanese automaker Subaru partnered with Canadian agency Rinaldi to promote its all-wheel drive models in the middle of the Montreal winter.After a particularly snowy night, several hundred snow shovels were placed next to parked cars in the Plateau-Mont…
Willing to promote its flights between Europe and the United States, British Airways launched an innovative outdoor campaign using the Oculus Rift technology in the streets of Milan, Frankfurt and Paris.The airline company invited passers-by to wear an…
As part of its latest campaign "Movement is happiness", Coca-Cola partnered with Brazilian agency WMcCANN to create a fun installation in Rio de Janeiro.They made a smart use of the iconic white wave of the brand's logo by turning it into a skateboard…
Google has released a new campaign to promote its rebranded mobile app “OK Google”. It’s clever and straight to the point but people have to really LOOK into the ads because they are camouflaged all over the city.With the help of 72andSunny, a design and…
Audi found an original and impacting way to display World Cup scores in real time.It set-up on the Brooklyn waterfront in New York a 13-meter high scoreboard made of 45 shipping containers, where 28 A8 model cars were parked.Scores are displayed with…
American toys and games manufacturing company Mattel partnered with Spanish agency Lola to launch, in Madrid, a campaign using letters from its world famous Scrabble game.The "Saving words" campaign aims at restoring stores' damaged signs by simply…
As part of campaign aiming at reviving tourism in the region that was devastated by the 2011 earthquake and tsunami, Kit Kat partnered with the local Sanriku Railway company to turn its candies into train tickets.Kit Kat is a very popular brand in Japan,…
This might be considered as a sacrilege by street-art fanatics... German agency Grey was commissioned by online shoe store Deichmann to establish Italian sneaker brand Fila in the streetstyle segment.A street-marketing campaign took place in London, using…
To promote the Philippines as a touristic destination, Cebu Pacific airline company partnered with Ogilvy & Mathers agency in the middle of Hong Kong's monsoon season to create an outdoor spray-painted ad that only appears in rainy weather.A special…
To promote its products and its capability to make homes look nicer, German Do-It-Yourself retailer OBI launched a clever ambient marketing campaign using the walls of Hamburg.In partnership with Jung von Matt agency, the brand renovated a portion of…
The use of giant objects in outdoor campaigns is decidedly very trendy. We recently mentioned in our blog Burger King's huge French fries and the British National Lottery's 8-meter high Lotto balls. More recently, Microsoft set-up an 8-meter long and 5…
Here is a new example of an innovative outdoor campaign using a vending machine. Willing to illustrate its slogan "Dare to be tender" and make people share an experience, Chocolate brand Milka imagined an original installation in Buenos Aires.A vending…
After the campaign in Copenhagen spotted a few weeks ago on Mobility&Trends, here is another initiative aiming at encouraging people to wear bicycle helmets.The Swiss Council for Accident Prevention partnered with ad agency Wirz to launch a campaign…
During this 2012 edition of famous furniture design event “salone internazionale del mobile” in Milan, Italy. Ikea set up an ambient disposal.After the entrance of what seemed to be an ordinary chemical public toilet, people had access to a luxury and…
To enhance its Alpine origin, advertise the purity of its water, and remind people to drink water even during winter, Evian reconstituted a mountain chalet environment within a container alongside the Thames in London.Applications to visit the chalet were…