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Chinese New Year: The Year of the Dog Brings 200 Million Spenders

Dogs, monsters, red envelopes and possibly the biggest spending spree in the world; some 200 million Chinese will go into celebration mode this February for Chinese New Year. Where will they go, what will they be buying and how should advertisers prepare?

February 14th, 2018

A Festive Spirit: Genuine Messaging and Beyond

Christmas is as important for brands as it is for shoppers. The pressure is on for seasonal advertising and all media have a role to play. What unique value does OOH bring to shoppers and advertisers during the festive period? Let’s assess some…

November 30th, 2017