Over the past five years, OOH has maintained its share of global advertising spend at around 7%, despite large growth of digital. We look at the top product categories to see how they recognise the importance and effectiveness of their presence among…
To brighten up your winter blues, let us have a look back at a campaign that will surely put a smile on your face. In May this year the French supermarket Monoprix, working with Rosapark and JCDecaux Innovate France, created a campaign to lift people’s…
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domination for HMV in Hong-Kong.The…
Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest…
OBI is the biggest DIY retailer in Germany and one of their in-store services is a personalised paint-mixing system. Their creative agency Jung von Matt and WallDecaux worked together to develop a great interactive concept, on top of a nation-wide…
The iconic British retailer Marks & Spencer and JCDecaux Netherlands created a virtual catwalk in The Hague. Marks & Spencer showcases its new spring collection with an interactive bus shelter – the very first interactive campaign in the…
In this globalised world that we live in, urbanisation is inevitable and results in cities expanding, living spaces shrinking and therefore time spent out of home increasing. Furniture maker IKEA likes to make the best out of both worlds by innovatively…