OOH maintains a strong 7% growth even though budgets may appear migrating to digital. So, which brands are shifting to OOH and why? Our second instalment of the Top OOH Categories analysis delves into the media goals and OOH strategies of the fastest…
Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience.
The efficiency of an OOH advertising campaign is often a result of its originality. Sometimes what seems to be a very simple campaign is actually the result of an original and well executed idea. Using OOH in its “simplest apparel” can bring great results…
On February 24th, at La Défense (the business district near Paris), passers-by were surprised to see a giant cube of 5 meters high, equipped with a digital screen. This event was imagined and designed by JCDecaux Innovate and the agencies BETC and OMD.One…
JCDecaux Finland ran an outstanding campaign in Helsinki for the restaurant Panimo last September, demonstrating a very effective way of engaging with the public.An interactive touchscreen allowed passers-by to book a table through the screen. By browsing…