Almost half of smartphone owners now using their mobile devices to “showroom”; browse and read reviews, 39% checking competitor prices and 29% purchasing out of stock items directly from their device, according to the latest eCSI study from IMRG and…
The Growth of M-CommerceThe smartphone: a device small enough to fit in your pocket, yet so advanced that it can hold the key to your whole life; your memories, your contacts, your daily agenda, becoming the link between you and your world – an actual…
Part III: Going further: the future of display DOOHFollowing on from our articles on the General Benefits of Display DOOH and on theDynamic use of display DOOH, this third and last part will be focusing on the future opportunities that display DOOH will…
In March 2012, Kinetic and JCDecaux launched the largest trial of Near Field Communication enabled 6-sheets in Reading. Working with 13 clients from GroupM agencies, campaigns ran across all the poster sites in Reading and in the Oracle shopping mall,…
Smart posters were distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie's Facebook page. The campaign is one of the first applications of near field…