Multi-sensory campaigns are a unique OOH offering that transform ads into an immersive brand experience. By adding sound accompaniment to a visual, advertisers grab attention and add extra impact to their message delivery and brand building.
From day one, touch is a fundamental and instinctual sense for humans to explore the world around them. Influencing emotional reactions and memory encoding, multisensory campaigns that incorporate haptics provide a compelling consumer experience and…
Following our first instalment on sensory marketing in OOH that began with Sound, today we look at the psychology and strategies for integrating Taste. This sense can be tricky to integrate but when done well, Taste in OOH can prompt strong emotional…