From giant roulettes to playing fetch with motion recognition, the best creative OOH campaigns of December were experiential, allowing brands to get closer to their audience and build relationships.
Charities and not-for-profit advertisers face a tough challenge, but manage to cleverly create positive associations among their audience and increase recall, raise awareness and ultimately encourage direct donations.
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable…
Kinect-based applications that allow full interaction with the customer are getting common these days. The idea of these applications is to mirror customers’ movements via real mannequins or digitally based people.Japanese clothing company United Arrows…