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#m-commerce

OOH formats are effective touchpoints for mobile interactivity

A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage…

February 8th, 2012

The boom of mobile shopping (InMobi, Comscore)

In France, the increase of smartphone owners (18,9 million) goes hand in hand with m-commerce (63.5% of the smartphone owners ie. 12 million people).An InMobi report revealed that 49% of purchases via a mobile phone concerned applications or games;…

January 12th, 2012