Ad Spend is a good indicator of overall global growth. In Q2 the numbers show that amid political and economic uncertainty, advertisers are hesitant in 2017. But they show optimism for the coming years, especially showing enthusiasm for the offerings in…
ZenithOptimedia’s Q1 ad spend forecasts reveal global media trends. Growth is forecast at 4.4% in 2017 and 2018, reaching $592bn by the end of 2018. Asia and Eastern Europe remain as top performers, and digital developments in OOH encourage strong growth…
A review of the latest Global Ad Spend Forecasts released in Q4 2016 by ZenithOptimedia and Magna Global reveals slower growth in 2017. Cyclical events and political and economic factors across key markets impact predictions.