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14 results about this tag

Goodvertising at Cannes Lions 2018: Advertising That Does More Than Just Sell

… to name only the most widely mediatised examples). Moreover, consumers have become distrustful of …

July 4th, 2018

How Children’s Charities in OOH are Changing the Face of Non-Profit Advertising

Charities are increasingly turning to OOH because today, the medium delivers more than awareness and brand building. Combining new tech and innovation within OOH with sheer originality, charities bring social responsibility to the forefront of media…

June 27th, 2018
Cancer Institute NSW, See the effects of lunger cancer, JCDecaux Australia interactive campaign

Best Health Charity Campaigns in OOH: A Fresh Look at Fundraising

Today, NGOs benefit from more than the mass reach of OOH - new capabilities in interaction and contactless payments deliver captivating messaging and raise funds directly. With health at the forefront of the agenda, here are some of the best campaigns…

November 1st, 2017

Best Creative Campaigns by Charities

Charities and not-for-profit advertisers face a tough challenge, but manage to cleverly create positive associations among their audience and increase recall, raise awareness and ultimately encourage direct donations.  

March 10th, 2016

Best Creative Campaigns of October: Contactless Payments, Virtual Experiences and Experiential

Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience.

November 26th, 2015

Promoting humanitarian action internationally with Red Cross and JCDecaux OneWorld

The International Committee of the Red Cross (ICRC) together with Getty Images have put together a powerful campaign to raise awareness of the importance of ensuring that victims of war or conflict in endangered countries get timely access to health care,…

March 27th, 2014

Winner Of The JCDecaux Innovate Campaign Of The Month – January 2014

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable…

March 12th, 2014

JCDecaux - Helping to Tackle Homelessness

… be watching these festivities while living on the streets. JCDecaux recently worked with charities and organisations to help raise awareness of homelessness. Chile JCDecaux Chile ran a campaign called “A Reality that has no … to ensure a young person never has to sleep rough again. JCDecaux is also involved in campaigns on other social issues …

November 19th, 2013

Clean & Green (Part 2): Naturally OOH

The city is a busy place, with never-ending landscapes of tall buildings and where people are caught in the flow of their professional and personal activities. Every now and again, advertisers like to bring a sense of peace and a touch of nature back to…

August 30th, 2013

Clean & Green (Part 1): Eco-Friendly OOH

Ecology is a subject which deserves high attention from all communities around the world. When working with clients on campaigns that look to increase environmental awareness, JCDecaux knows how to come up with evermore inventive ideas to effectively…

August 22nd, 2013

Socially Aware Outdoor Advertising

Out-of-Home is working with social organisations using the latest technologies to increase awareness about social issues and offer ways to tackle them efficiently.Anar (Aid to Children and Adolescents at Risk), a charity dedicated to helping abused…

June 5th, 2013

Charity utilises OOH’s strengths as a call-to-action medium

Among the many ground-breaking campaigns that have pushed the concept of Outdoor communication “out-of-the-box”, the digital campaign launched by the Missing People Charity in collaboration with the Outdoor Media Centre proved to be a great success.The…

April 10th, 2013

Brands push the boundaries with eco-friendly out-of-home

More than an advertising medium, Out-of-Home gives brands an opportunity to make a statement that's hard to miss by investing in highly innovative ecological campaigns. Billboard provides clean drinking water to hundreds of familiesThe University of…

March 26th, 2013

JCDecaux goes even greener

They have arrived!JCDecaux has finally received its first six brand new Renault Kangoo zero emission electric vehicles for Street Furniture operations in London.Located in Brentford, these cars are operated daily and returned for recharging overnight (it…

May 4th, 2012