The impact of personalised ad messages goes a long way. These can show that a brand understands and values its customers, and make them feel special too.As well as being a very effective broadcast medium, Outdoor can also be used by advertisers to get up…
… Galaxy Mega, 2013 Samsung vividly conveyed the Mega size of their new Galaxy phone by creating special-builds on bus shelters in Amsterdam and The Hague. Size certainly matters! 2. McDonald’s, 2013 McDonald’s campaign was also about size. A “smurf-sized” billboard was cleverly designed to …
Marketers are increasingly recognising the potential of extending an outdoor advertising campaign with the usage of social and online media. When implemented correctly, the reach of a campaign can escalate at an extreme rate. Take our famous augmented…