Livetouch: a tablet in the city
Tested for the first time in 2012, Livetouch has expanded and now offers its applications and services in over 30 cities around the world.
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42 results about this tag
Data-driven campaigns at Tesco: a new way to advertise?
Since 2014, JCDecaux UK has delivered data-driven messages at point of sale, thanks to a network of digital screens at the country’s largest supermarket group.
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- Blog
When citizens transform their city (2) - Crowdsourcing the city
This Focus, second component of a trilogy dedicated to the innovative ways through which citizens can directly take action to change their cities, will look at crowdsourcing as a powerful tool to empower citizens, enhance mobility and create better…
September 22nd, 2016
The billboard you can conduct
Hungary has a great musical history, but young people tend to desert classical music concerts.Hungarian Telekom and the Budapest Festival Orchestra teamed up with Isobar to create an interactive experiment on digital billboards. By moving their…
April 7th, 2016
Phone boxes in Brussels to reassure potential visitors
In November 2015, Brussels lived a four-day lockdown due to risks of terrorist attacks. Since then, the city’s reputation has been clouded by these safety issues, impacting the tourism sector : hotel occupancy rates fell by 20% in December.To reassure…
March 1st, 2016
London experiments e-paper displays at bus stops
Transport for London is currently experimenting new solar-powered, e-paper displays on 4 bus stops. The e-paper display provides real-time information on arrival times, in addition to the traditional route information and general timetables.The technology…
January 22nd, 2016
Shop like a Jedi using the Kinect technology
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping.Using the Kinect technology, customers could move their selected items into a virtual shopping basket using…
January 21st, 2016
The multi-faceted bus shelters of Paris
Balanced between reminiscence and modernity, this innovative Parisian collection marks the reinvention of bus shelters into a welcoming space that combines environmental consciousness, design and the latest technology.
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Watch your favorite TV show while waiting for the bus
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with short films displayed on the digital screen of one Nancy's bus stop.People could select an episode matching their waiting time, and…
December 24th, 2015
Mobile phone gaming is becoming more and more popular
According to a study carried out by eMarketer, the use of smartphone to play is becoming more and more popular. In 2015, half of the American population is a mobile phone gamer, and that figure could increase up to 63% of the population by 2019.Companies…
July 21st, 2015
A bright idea
McDonald's and Canadian communication agency Cossette came up with an original and "bright" campaign using the movement of the sun.In order to promote McDonald's breakfast menus, a digital billboard displaying a moving Egg McMuffin was set-up in downtown…
March 19th, 2015
Using digital to enhance local businesses
American Express and New York-based design agency Hush teamed-up to create an interactive installation allowing shoppers to discover small local businesses."Shop Small" consists in a large digital touchscreen on which users can browse "virtual storefronts…
January 25th, 2015
"Tweet to Eat" London!
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending machines to promote the brands newest campaign “Do Us A Flavor”.The idea consisted in having a digital screen displaying former football…
September 24th, 2014
A 4D fashion show in NYC
Ralph Lauren brought an innovative idea to New York City fashion week. For the women’s spring/summer ‘15 runway show the brand introduced a 4D holographic show in Central Park.The brand collaborated with MPC Creative to generate a water screen projection…
September 19th, 2014
High Five Amsterdam and New York!
Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between Amsterdam and New York.The idea of the campaign was to connect the two cities through an HD digital screen and an audio installation,…
September 9th, 2014
Cisco unveils its connected billboard
To promote its position as one of the world's leaders in the "Internet of Everything" (IoE), Cisco set-up, on a highway close to San Francisco International Airport, a digital billboard able to deliver customized messages in real time. According to…
May 27th, 2014
Mobile World Congress: Wearable devices under the spotlight
The Mobile World Congress (MWC), held every year in Barcelona, is the largest event in the world for mobile industry professionals. Each edition is an opportunity for constructors to present their latest models and prototypes to a growing public (+18%…
March 4th, 2014
The hair-blowing ad
To introduce its new range of hair products and illustrate its tagline "Make your hair come alive", Swedish pharmacy chain Apotek set-up, in the Stockholm subway, a digital screen able to deliver contextual messages in real-time.It is equipped with…
February 27th, 2014
An interactive digital installation at San Francisco International Airport
Digital agency Razorfish's Emerging Experiences Group designed an interactive installation set-up in San Francisco International Airport's Terminal 3."Flight Deck" offers real-time flight data displayed on a giant digital screen.It lets travellers access…
February 6th, 2014
Digital street-art
New York as a playing fieldOn October 2013, British street-art superstar and activist Banksy undertook a one month residency in New York called "Better Out Than In". For this occasion, the artist unveiled one piece of artwork per day all across the city's…
January 20th, 2014