Livetouch: a tablet in the city
Tested for the first time in 2012, Livetouch has expanded and now offers its applications and services in over 30 cities around the world.
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4 results about this tag
An interactive shoe-shaped running track in the middle of Manila
Nike created an impressive activation in Manila as part of their advertising campaign, turning a public space into a giant pop-up shoe-shaped running track. This smart installation provides both virtual and real experiences, the timer becoming physical…
June 27th, 2017
Data-driven campaigns at Tesco: a new way to advertise?
Since 2014, JCDecaux UK has delivered data-driven messages at point of sale, thanks to a network of digital screens at the country’s largest supermarket group.
- News & Media
- Blog
Digital personalities: which one is yours?
New IBM study Beyond Digital, released during the 2012 NAB conference, shows the emergence of four distinct “digital behaviors” due to the increasing number of digital devices.Between “efficiency experts”, “content kings”, “connected maestros” or “social…
April 25th, 2012