A new successful AR campaign for telecom provider A1, the second largest Slovenian mobile operator, was carried out on the capital’s bus shelters. For the A1 campaign whose tagline is “The beginning of something extraordinary!”, Europlakat d.o.o. the…
Yes, advertising campaigns can also clean the atmosphere. This is the last challenge accepted by The Body Shop, who unveiled a series of smart billboards able to remove pollutants from the air. The OOH ads were installed in London, where levels of air…
Samsung launched in Tel-Aviv, Israel, an original advertising campaign for its new Samsung Gear S3 smart watch, in partnership with Leo Burnett Agency and JCDecaux Israel. This billboard – at first glance – looks like an ordinary one: just a male model…
If you are active on Instagram, you may know “Boomerang”, an option that enables you to create loop videos. Yupi reproduced the concept in its last campaign in Bogotá and Cali. The snack brand teamed up with JCDecaux Colombia, and encouraged commuters to…
We often associate Soviet Union architecture with massive buildings made of grey concrete. Surprisingly, other forms of architecture resisted to the centralistic planning of Moscow. Bus stops are a perfect illustration of that free space of expression…
During the annual light festival Staro Riga in November, coffee brand Löfbergs tested the ability of commuters to work as a team.The company teamed up with JCDecaux Latvia and equipped three bus shelters with light sensors. Passers-by had to collaborate…
If domestic violence is still an issue, it often remains a taboo. Helsinki Police department decided to increase awareness and encourage people to report these acts of violence with a powerful campaign.They teamed up with JCDecaux TBWA\Helsinki to create…
The confectionary company already celebrated diversity and inclusivity in its "Look on the Light Side" campaign, three humorous TV ads normalising disability during the Paralympic Games Opening Ceremony in 2016. Maltesers continues its campaign in London…
The Dutch supermarket Jumbo experimented a virtual bus-stop-supermarket for those who have little time to shop.In Utrecht, a small city of the Netherlands, a bus stop was covered with their top selling products. A dedicated smartphone app allowed…
Obesity is an increasing issue in Colombia. According to a study carried out by the Health Ministry, half of Colombians are overweight and are generally unhealthy.To contribute to this fight against bad health habits, JCDecaux Colombia transformed 6 bus…
With 561 bus shelters, which 433 equipped with city traffic information terminals or 42” LCD screens, AFA JCDecaux wants to make the city with The Little Mermaid a green smart city.
As Lego just opened a flagship store under the new Canopy of the Forum des Halles in Paris, the brand promoted this new space with a playful campaign in the streets of Paris.3 JCDecaux bus shelters were customised with a mosaic made of Lego bricks. A free…
It may be winter in Europe, but it is definitely hot summer in Australia. A period of prolonged exposure to the sun that increases the risk of skin cancer, a concerning issue when you know that Australia has the highest rate of skin cancer in the world.To…
Balanced between reminiscence and modernity, this innovative Parisian collection marks the reinvention of bus shelters into a welcoming space that combines environmental consciousness, design and the latest technology.
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with short films displayed on the digital screen of one Nancy's bus stop.People could select an episode matching their waiting time, and…
Last year, we mentioned a study carried out by researchers from the University of Minnesota showing that the presence of a shelter could make waiting time feel shorter at a bus stop. The same team recently unveiled new results based on its analysis of…
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending machines to promote the brands newest campaign “Do Us A Flavor”.The idea consisted in having a digital screen displaying former football…
A team of researchers from the University of Minnesota conducted a study analyzing the impact of bus stop amenities (shelters, benches and schedules) on the perception of waiting times. It is based on a sample of 822 commuters at 36 bus stops in the "Twin…
As part of the "TRANSIT - Creative Placemaking with Europe in Baltimore" initiative, launched by non-profit organization Creative Alliance and several cultural institutions, a public art installation serving as a bus shelter was set-up in downtown…
As part of the "Year of the Bus" organized in London, a bus shelter entirely made of LEGO bricks was set-up along Regent Street in front of Hamley toy store.This unusual street furniture was designed by British company Trueform and constructed by Duncan…