Following the article on JCDecaux UK and British rail travellers, our team in Australia took a different approach in connecting with and understanding their commuters. In-depth interviews were conducted with frequent train commuters in Flinders Street and…
Railway journeys in the last two decades have doubled from 735 million in 1994 to nearly 1.5 billion this year (Department of Transport), and the National Travel Survey estimates that on an average weekday, around 50% of rail trips are for commuting.There…
In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…
The UK Outdoor industry reached a milestone last week with the launch of a brand new audience measurement system called Route. The system produces audience estimates for Out-of-Home advertising and the data captures how many people saw an advertisement,…
… measures respondents’ eye movements in response to Outdoor posters as they pass. This is a research method which …
… In the lead up to summer 2011, JCDecaux commissioned a video ethnographer to approach …