In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…
The UK Outdoor industry reached a milestone last week with the launch of a brand new audience measurement system called Route. The system produces audience estimates for Out-of-Home advertising and the data captures how many people saw an advertisement,…
JCDecaux UK has launched VirtuoCity, a new research tool for advertisers to better understand how consumers engage with Outdoor advertising.Respondents are placed in the driving seat in a virtual world where they drive through suburbs and into the town…