JCDecaux announces a global partnership with the travel retail experts NPD. The new and exclusive Global Airport Intelligence dashboard offers airport advertisers access to new dynamic data, providing behavioural understanding of various airport…
Dogs, monsters, red envelopes and possibly the biggest spending spree in the world; some 200 million Chinese will go into celebration mode this February for Chinese New Year. Where will they go, what will they be buying and how should advertisers prepare?
Middle East and North Africa is a diverse region, both culturally and demographically and finding the right ad strategy for this market is a complex business. WARC’s MENA Strategy Report 2017 reveals best practices for effective local campaign strategies…
Gen Z, the first cohort of truly digital natives, is demanding more from retailers. A recent report by Accenture looks at the preferences and expectations of this latest generation of shoppers and the findings are not predictable!
The recent Luxe Redux study on Luxury sheds light on the psychology and perceptions of this audience. From aspirational purchases to thrilling experiences, Luxury airport advertising aligns with an image that these shoppers hold of themselves but also…
The latest Kantar Millward Brown study reveals that OOH is the favourite type of advertising among Gen Z and Gen Y audiences, and to many, it might come as a bit of a surprise. So, why do these young, typically techy and connected generations prefer…
Fan-generated content is great for creating genuine dialogues between consumers and brands. But a reverse trend has emerged where to show devotion, fans commission the campaigns themselves. OOH is their first choice thanks to its standout position, mass…
The young Gen-Y and Gen-Z, who have grown up with the internet and technology often have unique values and priorities when it comes to Travel. Do travel brands understand their way of thinking and how have they harnessed OOH to evolve their communication…
The summer brings a wide array of sports events offering captive and engaged audiences – a goldmine for advertisers. But it seems sports fans want to experience more genuine connections with brands. Here we look at how OOH makes brands stand out and build…
Louisette Andrieu, the Marketing Project Manager within the International Transport division for JCDecaux Group, discusses in an interview how leading brands and agencies have seized the opportunity in the latest findings on the international consumer…
JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits international travellers. The blog series explore the buying patterns for 6 product categories. In this 5th instalment, we delve into the Global Shopper’s purchasing…
JCDecaux launches Global Shopper Connections 2, revealing new insights into the travel and shopping habits of international shoppers.
The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the…
Air passenger forecast figures just released from the International Air Transport Association (IATA) predict global passenger figures to more than double to 7.3 billion by 2034, up from the 3.3billion expected this year.The IATA report highlights the…
On 7th October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition to a packed audience in London's Soho Hotel. Martin Moodie on Best Examples of Airport AdvertisingThe list of guest speakers…
Digital Outdoor advertising revenue in the UK has grown from less than 10% of all Outdoor revenue 5 years ago to taking 23% share in 2013 (Source:Outdoor Media Centre). This continual growth of digital Out-of-Home has extended into shopping malls in…
The Growth of M-CommerceThe smartphone: a device small enough to fit in your pocket, yet so advanced that it can hold the key to your whole life; your memories, your contacts, your daily agenda, becoming the link between you and your world – an actual…
Shopping while abroad is an integral part of the travel experience, where travel destinations are decided based on the availability of brands and shopping opportunities in that country.JCDecaux Airport released results from their Global Shopper Study…
Findings from JCDecaux UK Airport’s latest research Business Traveller 2 revealed that senior business people not only notice advertising in Airports; the majority also believes that Airports are the most effective place to advertise international B2B…
Route, the UK's Outdoor audience measurement body released national rail audience figures for the first time this month. This is a milestone for the Outdoor industry, and an expansion of the system which is currently providing audience data for roadside,…